Empowering Housewives Through Creativity-Based Paper and Plastic Waste Management in Sungai Jawi Village Outside Pontianak City: Pemberdayaan Ibu-Ibu Rumah Tangga Melalui Pengelolaan Sampah Kertas Dan Plastik Berbasis Kreativitas Di Desa Sungai Jawi Luar Kota Pontianak

Rahmatullah Rizieq; Muhammad Zalviwan; Ekawati Ekawati; Hardi Dominikus Bancin

doi:10.35877/454RI.mattawang4271

Authors

Rahmatullah Rizieq University of Panca Bhakti, Kom Yos Sudarso Street, Pontianak, 78113, Indonesia
Muhammad Zalviwan University of Panca Bhakti, Kom Yos Sudarso Street, Pontianak, 78113, Indonesia
Ekawati University of Panca Bhakti, Kom Yos Sudarso Street, Pontianak, 78113, Indonesia
Hardi Dominikus Bancin University of Panca Bhakti, Kom Yos Sudarso Street, Pontianak, 78113, Indonesia

DOI:

https://doi.org/10.35877/454RI.mattawang4271

Keywords:

Pemberdayaan; Ibu Rumah Tangga; Sampah Kertas; Sampah Plastik; Kreativitas

Abstract

Household waste management, particularly paper and plastic waste, remains a significant challenge in Pontianak due to limited public awareness and skills in recycling. This community service program aimed to empower housewives through creativity-based waste management training so that paper and plastic waste could be transformed into useful and economically valuable products. The methods included socialization on types and benefits of recycling, hands-on training in crafting products from paper and plastic, and mentoring on product marketing. The results indicated a significant improvement in participants’ knowledge, skills, and marketing understanding. Before the training, most participants were unfamiliar with recycling processes and product utilization. Afterward, all participants were able to produce creative products and apply basic marketing strategies, including the use of social media. Moreover, the majority expressed interest in starting small businesses based on recycled crafts. Thus, this program effectively enhanced the capacity of housewives to manage waste productively while opening sustainable creative economic opportunities.

Abstrak

Pengelolaan sampah rumah tangga, khususnya kertas dan plastik, masih menjadi permasalahan di Kota Pontianak akibat rendahnya kesadaran dan keterampilan masyarakat dalam memanfaatkannya. Kegiatan pengabdian ini bertujuan memberdayakan ibu rumah tangga melalui pelatihan pengelolaan sampah berbasis kreativitas agar limbah kertas dan plastik dapat diolah menjadi produk bernilai guna sekaligus bernilai ekonomi. Metode yang digunakan mencakup sosialisasi mengenai jenis dan manfaat daur ulang, praktik pembuatan kerajinan tangan, serta pendampingan aspek pemasaran. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan, keterampilan, dan pemahaman pemasaran peserta. Jika sebelumnya sebagian besar belum mengenal proses daur ulang, setelah pelatihan seluruh peserta mampu menghasilkan produk kreatif dan memahami strategi pemasaran sederhana, termasuk pemanfaatan media sosial. Mayoritas peserta juga menyatakan keinginan untuk memulai usaha kecil berbasis kerajinan daur ulang. Dengan demikian, kegiatan ini berhasil meningkatkan kapasitas ibu rumah tangga dalam mengelola sampah secara produktif sekaligus membuka peluang ekonomi kreatif berkelanjutan.

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